Get Involved: Publishers

It’s the publishers who make this week possible!

Without our talented and diverse publishers, Thinking of You Week would not have the same impact. It’s the creativity of our greeting card publishers that brings meaning to the occasion.

If you’re a publisher, then this page is for you. We’ll give you some pointers on how you can get involved with Thinking of You Week and together we can create a wave of love, caring and happiness.

Ideas and inspiration for Publishers

Promotion at trade fairs

All the trade fairs are now promoting this event at the shows. So if you’re exhibiting at PGLive, Harrogate Home and Gift, Autumn Fair or Top Drawer, how about dedicating a part of your stand to a ToYW display pulling together your bestselling everyday occasion cards?

Send flyers with deliveries

Our lovely new retailer flyers can be printed and sent with your card deliveries to retailers throughout July, August and September. Speak to your printer or fulfilment team about working with you on this.

Create a display at your trade fair stand

Create a Thinking of You Week display on your trade fair stand – the ToYW banner is free for you to use!

Collaborate with a retailer
Collaborate with a retailer on a special offer or Thinking of You Week card display.
Engage the local community
Organise a card-sending event with a school, local home for the elderly, charity, hospital or community centre.
Practice what you preach
Give cards and an allocated time to your staff to write during the week.
Don't forget your website
Flag up Thinking of You Week on your website’s home page.
Tell the press

Tell your community of customers and friends what you’re planning. Send details to the local press with some photos, and let people know how to contact you to get involved.

Get social - sharing is caring!
Get social – Instagram, tweet and post like crazy in the lead up to and during the week! 

#sendacarddeliverasmile 
#thinkingofyouweek 
#cardtokeep,
and connect with us here:
 @gca_UK
 @GreetingCardAssociation
 @GCAUK

Don't forget our Toolkit!

Our Thinking Of You Week Toolkit contains a beautiful new banner, flyer and event poster, new retailer and consumer handouts, as well as social media cover images and email sign offs.Use these to help publicise your Thinking of You Week initiative!