It’s back to school for the GCA as the industry association is instigating a significant Thinking Of You Week initiative to connect children with greeting cards in both the UK and Ghana – and help their handwriting too.
To tie in with the Queen’s Platinum Jubilee, the GCA Schools Initiative aims to bring together up to 70 UK primary schools with the same number in the West African Commonwealth country to enable youngsters to exchange cards, which actively promotes empathy, helps with emotional communication and conveys the value of doing something special for others, as well as being a fun way to practice writing.
Consultation with teachers has identified children in Year 3 and 4 as those who would benefit most from this initiative. This is a milestone year in a child’s development and sense of identity, also when children become more conscious of a much bigger world beyond their immediate family. .
As part of this project, special cards have been designed by Lottie Simpson for the UK pupils to send, while Afrotouch’s Georgina Fihosy has designed one for the Ghanaian pupils. Around 7,000 of each card design has been printed by St Albans-based Graphite Creative as its generous contribution to TOYW 2022.
A shipment of cards are being sent to Ghana end of August along with 4,000 pens that Ohh Deer has donated for the pupils to use to write their greetings
“Ohh Deer were really keen to support this incredible project and we were delighted to be able to offer the pens for the children to use in Ghana. Card sending and receiving is always very special and being able to link up during a commonwealth games year is even better.”Mark Callaby co-founder of Ohh Deer
How can you get involved?
We need to recruit more UK primary schools! So please contact your local primary school and encourage them to take part! Download and share the presentation below, this provides the school with all the information on the project and how to register. Please contact firstname.lastname@example.org if you have any questions.