To celebrate the Greeting Card Association’s 100th Anniversary in 2019 we collected together cards that had been send within the last 100 years and the stories behind them.
We received wonderful stories about cards that had been treasured. Beautiful cards that gave a real insight into relationships of grandparents and others, often people no longer with us, and a view into our social history.
This was also a really powerful way for card designers to see the impact of their work. The GCA is now has a digital greeting card archive of these cards. For more information on the history of greeting cards see this link.
The GCA #cardtokeep campaign received a huge boost this morning after the GCA CEO Amanda spoke with the BBC across the regions from Merseyside to Norfolk, Cornwall to Teeside. She was asked about the campaign by radio stations across the country, and discussed how important greeting cards are in people’s lives. Use the hashtags #cardtokeep or #GCA100 to share your beautiful cards and the stories behind them on Instagram. Whatever the reason that meant you held onto that special card, we want to hear about it! You can also email your stories and images to 100years@gca.cards