Royal Mail is once again supporting Thinking of You Week, helping to spread the campaign’s message of connection, kindness and thoughtful communication across the UK.
Taking place from 21-27 September 2026, Thinking of You Week celebrates the simple but powerful act of sending a card to let someone know they are being thought about. Whether it’s a friend, family member, neighbour or colleague, a card can make a meaningful difference and brighten someone’s day.
This year, Royal Mail is helping to amplify the campaign with a dedicated Thinking of You Week 2026 postmark, which will appear on mail processed through its network during the week.
A Special Postmark for Thinking of You Week
Throughout Thinking of You Week 2026, Royal Mail will apply a special postmark carrying the message:
“Send A Card, Deliver A Smile for Thinking Of You Week 21-27 September 2026”
alongside the campaign hashtag #thinkingofyouweek.
The postmark serves as a reminder of the positive impact a card can have, helping to spread the Thinking of You Week message far beyond the greeting card industry and into homes and businesses across the country.
By featuring the campaign on everyday mail, Royal Mail is helping to encourage more people to connect, reach out and make someone’s day with a handwritten card.
The Power of a Thoughtful Gesture
At the heart of Thinking of You Week is a simple message: letting someone know they matter.
In today’s fast-paced, digital world, receiving a card through the letterbox remains a uniquely personal experience. Whether celebrating a happy occasion, offering support during a difficult time, expressing gratitude or simply saying hello, a card creates a lasting connection between sender and recipient.
Small gestures can have a big impact, and a thoughtfully chosen card can often say what words alone cannot.
Follow Along Online
As well as supporting the campaign with a dedicated postmark, Royal Mail will be sharing a series of special Thinking of You Week reels across its social media channels throughout the week.
Be sure to follow the content, share your own card-sending moments and help spread the message that a simple card can make a real difference to someone’s day.
Join the Movement
Thinking of You Week is open to everyone.
Whether you’re a publisher, retailer, supplier, independent maker or simply someone who wants to brighten another person’s day, the campaign is a chance to celebrate the enduring power of sending and receiving cards.
This September, we invite everyone to take part by sending a card, delivering a smile and helping to spread kindness throughout the UK.
#thinkingofyouweek | 21-27 September 2026
