Leading greeting card publisher, Hallmark Cards is giving away half a million greeting cards across the UK to help the public show gratitude and appreciation for the everyday heroes in our lives – doctors, nurses, care workers, postal service workers, teachers, supermarket workers, cleaners, caretakers, delivery drivers and many more, who do the jobs that are right now keeping the nation going. The Yorkshire-based greeting card publisher has partnered with Royal Mail for the UK initiative, which has been delivering the cards on Hallmark’s behalf.
As well as promoting the giveaway on its website www.Hallmark.co.uk/careenough (from where the cards can be redeemed) and via social media, the company has also made a special film, which is being hosted on YouTube which brings the initiative to life, highlighting how “a word of thanks, can make a world of difference.”
Click below to watch the Say Thank You to the Heroes in your Life video:
Hallmark’s greeting card giveaway revolves around packs of three cards: one that reads ‘You Are So Amazing’ one with an illustration of helping hands forming a heart shape which reads ‘What You Do Matters’ and a Crayola card to colour-in which reads ‘Not All Heroes Wear Capes’.
As Amanda Del Prete, md of Hallmark UK stresses: “Now more than ever we should take the time to connect and show how thankful we are to those who truly are going above and beyond providing essential care, deliveries, food, education and more. We’re inspired every day by the many heroes who are stepping up right now. Each one of them deserves a huge thank you for everything they’re doing in these unprecedented times. We hope our half million card giveaway will allow people to show the gratitude we know many are feeling right now – and to ensure those receiving the cards know just how much they’re appreciated.”
This news item was written by Jakki Brown, editor of Progressive Greetings Worldwide and https://www.pgbuzz.net/, the GCA’s official publication and industry newsfeed.
Amanda Del Prete, md of Hallmark Cards UK 
The Hallmark website which features the lovely initiative
