Asda for two special display units with full Thinking of You Week branding in all of its stores, each with five different cards from Ling and Carte Blanche as well as a UK Greetings ‘hot spot’ within its Occasions section.
Asda also ran a Twitter party to help promote the week with its blogger ambassadors encouraging their followers to take snaps of themselves writing cards bought in Asda. Asda’s campaign was also very well supported by a Facebook competition run by Carte Blanche.
The Asda campaign had a huge reach, passing its Thinking of You Week sales target by Wednesday of the actual Week. A huge well done to goes to Emma Dean, Buying Assistant (Cards and Gifts) at Asda, who really went to town on this event!