UK Greetings’ Australian sister company, John Sands took to the streets of Melbourne to bang the drum for Thinking of You Week, which they brought forward to June this year.
The John Sands instigated card giveaway event, which saw members of the public in the Australian city write free cards to friends and loved ones (in a similar vein to our greeting card giveaway last September), which the Aussie publisher then posted for them. It also made a video featuring some of the card senders with recordings of who the people were sending their cards to and why they were thinking of them.
UKG is sharing the video with the message: ‘Need a little inspiration on who to send a card to this #ThinkingofYou week? If so, have a little watch of this video from our friends at John Sands.’
http://www.thinkingofyouweek.com.au/