Nottingham Publisher, The Art File, spreading the wave of happiness by donating cards to local care homes and schools

by | Sep 17, 2020 | News

The Art File are celebrating Thinking of You Week by encouraging the sending of cards within the local community. Based in Nottingham’s historic Lace Market, The Art File have reached out to care homes, schools, and hospitals close to them to – in a very safe way – inspire the sending of cards and delivering of smiles this September.

Ged Mace, Managing Director, says ‘the power of the written word combined with our desire to connect with friends and loved ones means that greeting cards are now more important than ever’. With this in mind, The Art File have made sure this powerful connection is created during Thinking of You Week by providing cards free of charge to places such as care homes and schools, so that more people have the chance to spread the loved. The cards will also be collected and posted by The Art File on behalf of the senders to make the whole process as smooth as possible.

‘Kindness, consideration, compassion, appreciation and the wish to stay connected with family and friends have been reoccurring desires that have resounded across the nation during the past six months’, and these values have been the driving factor behind The Art File’s mission to help people send a card during Thinking of You Week. Ged also points out that ‘at the peak of the lockdown, when Captain Tom completed his amazing fundraising achievement, it was the Birthday card that tens of thousands of people chose to express their gratitude with to this national hero’, proving that card sending is an important part of people’s expressions of emotion and appreciation. The Art File want to bring this to the local community, and make sending a physical, meaningful message to a loved one as easy as possible.

‘We’re working with local care home Leawood Manor, QMC’s children’s ward, and local charity Base51 to encourage a surge in card-sending next week. Each location will be provided with a box of The Art File’s best ‘thinking of you cards’ – and we will also be posting the cards once they have been written – to make it as easy as possible for people to reach out to their loved ones through the well-loved tradition of card sending. We will be sending a wide selection of our ‘thinking of you’ cards – funny, cute, and sophisticated – so there’ll be something for everyone. We’ll also be documenting how our community’s card-writing goes throughout the week in the hopes of inspiring even more people to reach out to loved ones in this way.’