UKG working with Sainsbury’s in support of TOYW 2021

by | Sep 22, 2021 | News

In support of the Greeting Card Association’s Thinking of You Week ‘Send a Card, Deliver a Smile’ initiative, this September UK Greetings have launched the Little Voice range of greeting cards in Sainsbury’s.

Jill Alexander, UKG’s marketing communications director underlines the importance of Thinking of You Week:

​​​​​​​”These past couple of years have really reminded us all of the importance of connectivity and community. That even a small gesture like sending a card is such an easy way to show you are thinking of someone, or that they mean a lot.

 Which is why, more than ever, UKG are proud to highlight their Little Voice range for Thinking of You week. Words of hope, messages of encouragement and reminders of love are brought to the forefront to make those we care about feel cared about.

The 6 new designs are featured on a bespoke parasite unit merchandised within Stand Alone space all year round, to highlight carefully curated new, relevant and engaging cards that will capture the hearts and minds of our customers.

The parasite unit will be utilised to cater for our customers through minor seasons, to drive incremental pick-ups during seasonal events, and to capture key everyday moments in time.

Thank you for reading and stay tuned for more exciting news from Sainsbury’s…!”