Author: admin

Lynn Tait on Thinking of You Week

“I think it was the element of surprise of receiving a card that was so special, and every one of my cards that I received was filled with a lovely message…”

Read More

For Schools

Thinking Of You Week in the classroom Thinking of You Week is an event which promotes actively thinking of others, expressing our caring natures and spreading positivity. The aim of the week is to create a wave of love, caring and happiness by making or choosing cards and writing positive messages to different people. A handwritten card has been shown to have far greater emotional impact than any form of e-communication. As cards are displayed in the home, they also provide a lasting reminder of the sender and of the positive message written inside, reinforcing a state of well-being. Writing...

Read More

For Publishers

 It's the publishers who make this week possible! Without our talented and diverse publishers, Thinking of You Week would not have the same impact. It’s the creativity of our greeting card publishers that brings meaning to the occasion. If you’re a publisher, then this page is for you. We’ll give you some pointers on how you can get involved with Thinking of You Week and together we can create a wave of love, caring and happiness. Just keep scrolling…  Promotion at Trade Fairs All the trade fairs are now promoting this event in the lead up and...

Read More

For Retailers

An opportunity for retailers As an industry we all know that sending and receiving cards has huge emotional benefits. Cards are a deeply embedded cultural tradition, that keep people connected. Thinking of You Week is a great opportunity for us to sing about our industry and, with our aim of creating a wave of love caring and happiness, work together to promote the benefits of card sending. Scroll down for ideas and inspiration on how to take part during the week.  Our Thinking of You Week Toolkit Our Thinking of You Week Toolkit contains a beautiful new banner, flyer and...

Read More

Thinking Of You Week Toolkit

Using the Toolkit l Create Create your Thinking of You Week event and use the resources below to help put together the marketing collateral.  Publicise Use the template press release and press contacts list to publicise your event and business to local newspapers and magazines.  Share During the week, share photos, videos and stories via social media using the hash tag #ThinkingOfYouWeek. The Greeting Card Association (@GCAUK) will be sharing your content during the week too! Flyers, Banners, Posters & Social Media Posters Download A1 jpg (18 MB) Download A2 jpg (11 MB) Download A3 jpg (10...

Read More

Thinking of You Week Winner: Earlybird

Our final winning prize goes to independent retailer, Earlybird in London’s Stoke Newington. Heidi Early owner of the shop was delighted with the terrific response to its children’s Design a Card competition, organised with a local school. All the entries were displayed in the window during Thinking of You week before a winner was chosen, then Earlybird printed up the winning design and sold this in the shop with all the proceeds donated to local charity Hackney Young Carers. The initiative has resulted in an ongoing relationship with the school, and Heidi has now given a talk for year 5 children...

Read More

Thinking of You Week Winner: Jarrolds Alice In Wonderland

Another retailer, which we felt deserved a prize for sheer creativity and wonderment and is Jarrolds, for its Alice in Wonderland themed Thinking of You Week display. This featured a table in the card department all laid out for a Wonderland tea party, two giant cut-outs of Alice and the Mad Hatter, a rose arch, and a Buy 3 Cards and Get 1 Free promotion for the week. On the first Saturday, Emma Guy, sales assistant and card specialist was dressed up in full Alice costume handing out jam tarts and encouraging customers to buy lots of cards. Well done...

Read More

Prize Winner: ASDA

Asda for two special display units with full Thinking of You Week branding in all of its stores, each with five different cards from Ling and Carte Blanche as well as a UK Greetings  ‘hot spot’ within its Occasions section. Asda also ran a Twitter party to help promote the week with its blogger ambassadors encouraging their followers to take snaps of themselves writing cards bought in Asda. Asda’s campaign was also very well supported by a Facebook competition run by Carte Blanche. The Asda campaign had a huge reach, passing its Thinking of You Week sales target by Wednesday...

Read More

Save The Date

25th SEPT to 1st OCT 2017

Brought to you by the Greeting Card Association



Recent Tweets from the GCA