Another retailer, which we felt deserved a prize for sheer creativity and wonderment and is Jarrolds, for its Alice in Wonderland themed Thinking of You Week display. This featured a table in the card department all laid out for a Wonderland tea party, two giant cut-outs of Alice and the Mad Hatter, a rose arch, and a Buy 3 Cards and Get 1 Free promotion for the week. On the first Saturday, Emma Guy, sales assistant and card specialist was dressed up in full Alice costume handing out jam tarts and encouraging customers to buy lots of cards.

Well done to Suzie Abel and her team for organising such a great promotion!