In 2015 year Thinking of You Week exploded onto the scene with a huge number of fantastic initiatives and such a strong field of contenders it was very difficult to pick out prize winners. Here are some special mentions of the GCA members who collaborated with some major high street names to produce some brilliant highly visible promotions.
Hallmark really got behind Thinking of You Week, with a special promotion for its Gold Crown stores and Morrisons to offer their customers seven special cards for the price of six, with special PoS for retailers to use. UK Greetings collaborated with Tesco on special displays and offers and Moonpig carried out a brilliant social media campaign around the event.
Among others, independent retailers Artisan in Rochford, Harriet & Dee in Didsbury and Portfolio in London all created beautiful window displays.
Really Good & Soul gave away a unit of two specially created Thinking of You greeting cards to every retailer placing an order at Autumn Fair (and afterwards while stocks lasted). Rachel Bright designed a special Bright Side card for Really Good, while the company’s new in-house designer, Lollie Dunbar, designed one for Soul UK. Both cards featured a Thinking of You Week sticker on the front of the cards.
At the beginning of Thinking of You week, Simon Wadsworth, founder of Wraptious, got up before dawn, and, along with the company’s mascot Mervin, dashed all over Manchester hiding 16 parcels for an unsuspecting public to find.
“These were all hidden among statues and sculptures, to continue the art theme,” he explained. “Each package contained three free cards, along with a note explaining what Thinking of You Week is all about, inviting people to share their finds and what they’d like to do with their cards on social media. There was also a voucher for the lucky finders to 50% more cards online. In addition, one lucky finder also received a voucher for two free cushions from our site – just because!” The company then posted photo clues on Twitter, Facebook and Instagram, giving its followers the opportunity to find them. “The response rate has been great,” Simon enthuses. “We’ve had people come online thanking us for the cards, and we’ve just shipped the winning cushions to the lucky finder!”
We highly commend all of these initiatives, which utilised the Thinking of You Week branding and the toolkit really imaginatively.