For Retailers

An opportunity for retailers

As an industry we all know that sending and receiving cards has huge emotional benefits. Cards are a deeply embedded cultural tradition, that keep people connected. Thinking of You Week is a great opportunity for us to sing about our industry and, with our aim of creating a wave of love caring and happiness, work together to promote the benefits of card sending.

Scroll down for ideas and inspiration on how to take part during the week.

Our Thinking of You Week Toolkit

Our Thinking of You Week Toolkit contains a beautiful new banner, flyer and event poster, new retailer and consumer handouts, as well as social media cover images and email sign offs. We’ve also updated our list of local press contacts, and will be adding a new template press release soon to help you publicise your Thinking of You Week initiative that we’re very keen for you to organise!

Prizes – ooh lovely prizes!

We’re again giving prizes for the best Thinking of You Week initiatives, displays and events! It’s completely up to you what you do and we have lots of ideas below to help get your creative juices flowing. We’re building on a great body of work from both publishers and retailers – the more of us who take part, the bigger the wave of happiness will be!

Ideas and Inspiration

Use these great ideas as they are or as inspiration to create something completely different and new!

Make a display

Make a Thinking of You Week card display instore, using the branding and pulling together your best selling blank and everyday occasions cards such as friendship, get well, thank you and of course thinking of you!

Use our branding

Use our lovely Thinking of You Week branding and your most colourful cards to create a window display.

Organise a competiion

Organise a card designing competition with your local school, make a window display of the competition entries during the week, print the winning designs as a prize – see what 2015 prizewinners Asda, Jarrold and Earlybird did here.

Collaborate with related businesses

Collaborate with a local coffee shop on a card-writing event, if you have your own coffee shop instore – even better!

Encourage customers to write

Create a special card-writing bower, or table where customers can write their cards.

Publicise!

Use the template Thinking of You Week event poster to flag up your event.

Don't forget your website

Flag up Thinking of You Week on your website’s home page.

Tell the papers

Use the list of local press contacts we’ve provided to get the press involved to help spread the word.

Get Social! Sharing is caring!

Get social – post and tweet like crazy in the lead up to and during the week!

Tell us what you're up to for a chance to win a prize!

Just tell us about your plans for Thinking of You Week by emailing Sharon Little at gca@max-publishing.co.uk and by tagging us on Facebook and Twitter, @GCAUK #sendingcards